New Release: The Holiday Trends Report

In partnership with

Welcome back to FireStarters,

Today, we’re at Observe Summit in Los Angeles, proud to be a headline sponsor. If you’re here too, we’d love to meet you.

If you didn’t get the chance to attend this year, we didn’t want you to miss out on the latest Nichefire report we’re making available to conference attendees.

After months of work, we’re excited to announce the 2025-26 Holiday Culture Report, designed to help CPG leaders get ahead of the 2026 product planning cycle with real data from consumers and actionable next steps.

Get it for free here. (Or make it personal and come by and see us at Observe)

If you are at Observe, don’t miss this session from Nichefire CEO Michael Howard and Dave Iudica, Head of Global Measurement and Insights Analytics at Uber Advertising.

Michael and David’s session is titled: “Back to the Future: How to Do Foresight Like a Pro.” They’ll be breaking down how to read culture like data, spot tomorrow’s trends today, and move before the market does.

If you can’t attend Observe, or join Michael and David’s session, we’ve got you here in this newsletter. Scroll down to see 5 truths on cultural foresight - they may not be what you expect.

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Truth 1: Finding mentions is only a fraction of the job

Keyword-based listening. Big ass Boolean queries. They’re an important part of a social intelligence framework - but they can’t give teams predictive insights on their own.

For consumer insights and product teams, these tools can find conversations—but require manual deep-dives to surface anything actionable.

Context, relevance, and emerging patterns are the data points that actually allow you to predict consumer behavior.

And with traditional tools, that analysis is left to you. That means:

• Innovation depends on how quickly the data can be manually analyzed

• Teams spend more time hunting for insight than building on it

• Predictive insights get delayed, product innovations hit the market late

Truth 2: AI’s power is in understanding, not just output

AI isn’t just for creating content—it’s for understanding the cultural signals that shape consumer behavior. It can uncover patterns across thousands of conversations in seconds, delivering clarity that once took teams weeks.”

Don’t think about AI the way LinkedIn influencers do. It’s not just about churning out social media posts, auto-generating graphics, or sending cold emails faster.

The real power of AI is in what it can understand. Imagine trying to comb through 5,000 social posts about estrogen in food to uncover patterns, sentiment shifts, and emerging narratives—it could take your team weeks.

But with AI tools, that same analysis can happen in seconds. It’s not just about speed—it’s about seeing the full picture, faster than humanly possible.

Truth 3: To predict consumer behavior, you have to understand the narrative

Because understanding why something is happening in culture is happening—not just that it is—is what turns data into direction.

Nichefire’s Trend Summary view analyzes all the relevant consumer conversations around a topic—across platforms—and distills them into a clear, strategic narrative. It connects the dots instantly, so insights and product teams can skip the hours (or weeks) of manual research.

For example, you might spot “pet jobs” as an emerging topic. But Trend Summary reveals what’s really happening: a deeper cultural shift toward treating pets like family—and the growing demand for products and services that reflect that mindset.

Want to see how Nichefire’s Trend Summary works? Talk to us about seeing the platform and getting access →

Truth 4: It's not about whether something’s popular—it’s about what it changes

Nestlé’s Vital Pursuit line is the perfect case study for cultural foresight. They weren’t just looking to track positive or negative sentiment around GLP-1 weight loss drugs—or even to confirm whether they were here to stay. What they really wanted to understand was: how is this shift changing the way people eat—and what does that mean for the future of food?

With Nichefire, their Consumer Insights team was able to detect and analyze emerging conversations around Ozempic and Wegovy. But more importantly, they tracked how those conversations shifted over time—from curiosity to lifestyle change.

The result?

Nestlé launched Vital Pursuit, a new frozen food brand tailored to GLP-1 users—offering portion-aligned, high-protein meals to support new health routines.

Go deeper. See how Nestlé used Nichefire to spark a $100M food trend →

Truth 5: You can start predicting culture—right now

What if you could start putting the 4 truths above into practice—today?

Nichefire’s GPT-powered cultural tools give you the ability to analyze emerging conversations from Reddit, forums, and beyond—instantly.

It's not just about seeing what people are saying—it's about finding the meaning in what they're saying.

These Cultural GPTs are a way to experience a fraction of what Nichefire’s full platform offers, all within a familiar, conversational interface. Start spotting behavioral shifts, decoding sentiment patterns, and uncovering new opportunities—right where culture happens.

→ Want free access to the tool? Get access to the GPTs now →

That’s curtains on this edition. We hope to see you today at Observe.

If not, drop us a note with your thoughts on what we should cover next.