Fire Starters - The Nichefire Newsletter

Firesearch Isn’t Just Another Search Bar

It’s a cultural springboard to successful product launches

Why We Stopped Talking About Trend Hunting, And Started Talking About Culture

Fast Culture Gets Clicks—Slow Culture Builds Billion-Dollar Brands

Innovators and brand leaders don’t have to be anthropologists, but they do need to know about this.

How a Weight-Loss Drug Sparked a $100M Food Trend

A closer-look at Nestlé and the GLP-1 cultural shift.

Why Waiting on Social Listening Might Cost You Millions

A closer look at one of the biggest misconceptions in social intelligence.